Less Is More: Limited Colour Graphics in Design

Artists have long explored the nuances of limited colour palettes in their work. Recognising the power of simplicity in conveying a succinct message without too much noise or artifice instantly changes the way we interact with these compositions, and allows for the subtle use of texture, form and layer to create interest and convey information in unique and innovative ways. Not limited to social or political commentary, designers too have been utilising these techniques for a wide variety of applications, from book design and packaging, to brand identity and promotion.