This is a series of illustrated interviews made in partnership with Noruwei, a creative production studio and a collective of artists specialised in photography, animation, illustration, 3D CGI and digital arts for the fashion and advertising industry. The concept behind is always the same: 5 inputs to which illustrators respond through sketches. Not something complex and elaborate, but just sketches on paper, as when as children we give shape to our imagination.
Moved by their hunger for innovation and passion for art, Noruwei scouts the globe to collaborate with award winning icons and young new talents to emphasize beauty in creating visual projects.
Itsacat is the creative alter ego of Catarina Alves, a digital artist based in Barcelona. She finds inspiration in daily scenes, in which women and nature are almost always the protagonists. Passionate about experimenting with shape and colour, Cat loves to tell stories that are full of joy and bring them to life with animation.
Born in Portugal, she first studied graphic design but was always curious about the animation world leading her to a postgraduate degree in motion design. She then moved to Barcelona, where she worked for over five years at an animation studio, creating work for clients such as Amazon, Nike, Seat and Primavera Sound. Since starting her freelance career she has also worked with Mitsubishi, Adobe and Facebook.