Super Uomo is a white ceramic can with a ceramic transfer dedicated to Friedrich Nietzsche’s concept of metamorphosis. Drawing on the provocation of videos sponsored by energy drinks, the artist opens a reflection on the contemporary man’s need for artificial substitutes to achieve a bit of confidence. Such provocations bring the artist to a reflection on the deeper meaning that lies beneath those commercials.
Is the aim simply to promote an energy drink or to capture precisely the needs of the contemporary man? According to the artist, in his daily life, today’s man and women have put aside their impulses in order to obtain more confidence. Humans have become passive to the point of losing their relationship with nature and becoming unable to employ their physical strength and, above all, their intellect.
With this work of cans in a series of 24 different versions, the artist wonders if art could still have an “energizing” role for the mind, if there might still be a man that uses his intellect as an engine for improvement and finding new balances.
A proactive metamorphosis is explicit in the portrayal of a camel man (the slave) who becomes a lion (taking the place of god thanks to science) and transforms himself into a boy (active nihilism), creator of new ideals.
Super Uomo invites us to think like a boy in order to live a life made of active thoughts and accept the evolution of a man capable of embracing his own physical and mental impulses, to live freely in a society and in a world that has never been so crowded.
You can buy your Super Uomo on Artwort Gallery.