We have already talked about Dotto, the design studio based in Manchester which is also a creative laboratory, a print shop and a person: Dani Molyneux, artist and designer who loves using typography to launch important messages with the playfulness of art.
To refresh your memory, let’s summarize what Dotto is in 3 concise questions and answers:
What does Dotto do?
It captures ideas, thoughts and feelings by combining simplicity and lively graphics to create “something bigger”.
Through the development of exquisite brand identities, craft editorials, printed words and word prints, hard-to-ignore murals. Using big words and creative typography to help occupy spaces, make noise and talk to the people.
Who is it for?
For people who have something to say: entrepreneurs, creatives, change makers, innovators.
This time we’re talking about Dotto Studio again to introduce their new project, created in collaboration with the animation studio Buff Motion, and born with the aim of enriching a series of posters created by Dotto with the spell of movement.
Choosing a selection of type lock ups — initially created as art prints with words to evoke thought — Buff brought the typography to life with imaginative, dynamic movement, aiming to reach a wider audience and spread the words far and wide.
The posters were created to invoke thought and proactive change through typography. By bringing them to life through motion they can have a life outside of their printed form and hopefully find a wider audience.
Type that moves is a series of posters that come to life by mixing words, characters, lines and shapes in a continuum of images, in an incessant whirlwind of movements that create shapes and characters, reminding us of Dadaist graphics.