Identity design plays an integral part in shaping the entire experience of a festival or fair even though it is often overlooked. As the first point of contact for potential visitors, it has to convey the right energy and emotion to attract the right crowd in addition to containing all the relevant content.
GRAPHIC FEST shines the spotlight on distinctive identities that successfully express the essence of new and recurring festivals and fairs in creative ways. From logo and type design to environmental settings and custom applications, it is an informative and inspiring resource book that showcases the comprehensive and systematic approach designers and organisers take to bring events to life.
