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This is a series of illustrated interviews created in partnership with Illo Agency, an illustration agency based in the UK, working with a roster of talented illustrators, connecting them with major progressive brands to communicate their message and align their mutual values. The concept is always the same: five prompts that illustrators respond to with small drawings — not something complex or highly polished, but quick sketches on paper, like when we were kids and gave shape to our imagination. This is Pham Quang Phuc.
Illo Agency represents a roster of diverse artists from around the world, who are independent thinkers, driven by what they believe in and enjoy what they create.

Born and raised in Ho Chi Minh City, Vietnam, Pham Quang Phuc‘s works are a harmonious blend of Asian and European cultures. He takes inspiration from his travels to create fantasy worlds based on many different cultures. His strengths are drawing monsters, dragons, animals, and magical mythological lands. He has also published several picture books as an author-illustrator. Among other prizes, Quang Phuc was the Winner of The ASEAN Children’s Book Illustrator. He was awarded ‘Best in Fiction’ for his book Everywhere Monsters. He was also in Finalist of The Scholastic Picture Book Award (SPBA) 2017, selected for The Unpublished Picture Book Showcase 4 in the Bologna Book Fair- 2023. His clients include: Bloomsbury, Scholastic, Quarto, Hachette, Dorling Kindersley, Ladybird Books, and Neon Squid.
When you were a child, what did you dream you’d become?
What did you eat last night?
Your favorite activity
Your idea of serenity
How do you see yourself in 20 years?

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